Independent web design / Ireland
Independent web design by Richard Dineen for Irish service businesses that want to look better online and make it easier for customers to take the next step.
Lean. Direct. No agency overhead.
One designer. Start to launch.
No studio. No account managers.
Just the designer.
Before the screenshots, it’s probably more useful to hear how I think about this.
Fig. 00 — Richard Dineen, Aucate
01 /A quick intro
A quick explanation of how I think about websites, and why looking better is only half the job.
Before you look at the work
You’ll be working with the person in this video — start to launch.
02 /Selected work
Two redesign studies. A preview of each here — the full thinking sits inside the case studies.
All work01Fitness / Ireland
Concept redesign
A concept redesign focused on creating a clearer, stronger digital first impression for a multi-location fitness business.
Website Redesign + UX + Copy + Visual Direction
02Coaching / Dublin
Concept redesign
A concept redesign focused on turning a text-heavy coaching site into a calmer, clearer experience built around trust and conversation.
Brand & Web Design + Art Direction + Copy + Build
Good design
gets attention.
Good structure
gets action.
I care about both.
03 /Services
Also handled where needed: mobile optimisation, contact forms, phone and email links, booking and Calendly integration, domain connection, testing, launch and basic SEO foundations.
Fig. 01 — Working out what belongs on the page
04 /The person
I’m Richard, the designer behind Aucate.
If you email, you get me. If we jump on a call, you get me. And the person actually designing your website is, conveniently enough, also me.
I work directly with Irish service businesses to turn what they already know about their business into websites their customers can understand, trust and use.
05 /How I think
Anyone can put a headline above an image and call it a homepage. The harder part is knowing what the headline should say, what comes next, what your customer needs to trust you and what finally gets them to enquire.
What needs to be where.
What actually needs to be said.
Why should they believe you?
What should they do next?
Making the whole thing work.
07 /Starting point
Leaner.
Faster.
Direct.
You work directly with me from first conversation to launch — no account managers, no handovers, no agency overhead priced into your website.
Straightforward projects can be planned, written, designed, built and live inside seven days.
Next step
No sales team. You'll be talking to me.