About / Richard Dineen
I build
websites.
But really,
I solve
communication
problems.
Richard Dineen / Ireland
Introduction
I’m Richard, the person behind Aucate.
I work directly with service businesses to create websites that look good, communicate clearly and make taking the next step easy.
Aucate is intentionally small. You’re not passed from salesperson to account manager to designer. You work with me — from the first conversation through structure, copy, design, build, domain connection and launch.
01 /My approach
- 01Clarity over clutter
- If it doesn't help someone decide, it's in the way.
- 02Purpose over decoration
- Nice-looking is the minimum, not the point.
- 03Good words matter
- Design can't rescue a page that says nothing.
- 04Mobile isn't an afterthought
- It's where most people meet your business.
- 05Every page needs a job
- If a page has no job, it shouldn't exist.
02 /Why Aucate is small
Small isn’t a
limitation. It’s
the whole idea.
- Direct communication — you talk to the person doing the work
- Fewer layers, fewer misunderstandings
- Simpler projects that actually finish
- No agency overhead built into your price
- One person responsible for the outcome
It also means straightforward website projects stay straightforward — lean, direct and fast, without an agency’s overhead attached to your project.
03 /What I actually do
- 01
Strategy
Working out what the website has to achieve.
- 02
Copy
Writing the words that do the explaining.
- 03
Design
Making it look like a business worth hiring.
- 04
Build
Putting it together properly, mobile included.
- 05
Launch
Domain connected, tested, live.
Say hello
You’ll be
talking to me
either way.
No sales team. You'll be talking to me.